CRU was born back in 2013 when our founder Bodil saw a friend filling her old Nespresso® capsules with her favourite speciality coffee. For her, it was a lightbulb moment, and after several months of frantic tinkering, our first ever product - the Flat White coffee capsule - was launched.
We wanted to taste good, feel good, and do good - which is why from the beginning we made the decision to only ever used organic, ethically sourced coffee.
7 years on, we're happy to say that we've stuck to this principle. We've built a beautiful brand and a great community - and are excited to see where the next 5 years takes us.
Tom Greensmith, CEO
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Let’s face it - there’s enough going on around us without you having to worry about what’s going into your cup of coffee. That’s why everything we do - from the beans we source, the farms we work with, to the products we create - are all designed to make you feel good about what’s going into your coffee. But how do we do it?
| Taste | We source the best organic beans from all over the world to focus on creating a range of coffees that allow our community to experience a whole variety of aromas, tastes and sensations. |
| Standards | All our coffees are organic & fairtrade certified, and we are proud to work exclusively with farms who pay a fair wage and work hard to reinvest in their communities. |
| Sustainability | Everything we do is designed to have as small an impact on the environment as possible. You’ll see this in everything from the packaging we use to the coffee we source - as buying organic ensures the absence of all manufactured chemicals and pesticides. |
We’re obsessed with roast profiles, balancing blends and tweaking grind-levels - but we realise that not everyone shares these compulsions. That's why making things as easy as possible for you to find and enjoy the right coffee for you is central to what we do. If fact, nothing gives us greater pleasure.
| Convenience | Whether you're the proud owner of a Nespresso® machine, a humble cafetiere or a two-group La Marzocco FB80 in matte black (lucky you), you've come to the right place. From your home to hotel rooms, we want you to know that we've got you covered. |
| Simplicity | Whether it's brewing ratios, bloom or brown roast, coffee jargon can sometimes get a bit confusing. That's why the language we use around our blends is all designed to make everything as easy as possible. |
| Communication | Got a question about pour time? Wondering which of our coffees is the right one for you? No problem - just get in contact and we'll be happy to help however we can. |
Coffee can make you feel good, even before you taste it. So everything we do considers the people and planet around us. That means fair trade and organic coffee, ethically sourced. Production and packaging that minimise our impact on the planet. It doesn’t matter where we are, we’re working on ways to feel good about coffee. That’s our thing.
Just give us a call or shoot us an email - Details below.
+442036425294 | help@crukafe.com
