CRU was born back in 2013 when our founder Bodil saw a friend filling her old Nespresso® capsules with her favourite speciality coffee. For her, it was a lightbulb moment, and after several months of frantic tinkering, our first ever product - the Flat White coffee capsule - was launched.
We wanted to taste good, feel good, and do good - which is why from the beginning we made the decision to only ever used organic, ethically sourced coffee.
7 years on, we're happy to say that we've stuck to this principle. We've built a beautiful brand and a great community - and are excited to see where the next 5 years takes us.
Tom Greensmith, CEO