Certified Organic
No synthetic pesticides. No shortcuts. CRU tests from soil to cup.
Fairtrade Sourced
78% above the Fairtrade minimum, paid direct to growers.
B-Corp Certified
Legally accountable for our environmental and social impact.
As featured in
How CRU compares
Four marks. One pod.
Certified organic, award-winning, Fairtrade and a certified B Corp. Plenty of pods carry one of these. It’s rare to find all four.
Certified organic
No synthetic pesticides or fertilisers. Certified by the Soil Association.
Award-winning taste
Blind-tasted and awarded by the Great Taste judges.
Fairtrade certified
A fair, guaranteed price for the farmers who grow it.
Certified B Corp
Independently audited on people and planet.
OUR IMPACT
Why CRU is built this way.
Only ever organic, since 2013.
One decision we have never gone back on, and everything that follows from it.
About CRU →
Protecting the coffee and the people.
Organic and Fairtrade on every bean since day one. Here is what that commits us to.
Sourcing and ethics →
A B Impact Score of 110.5.
Certified since November 2021, against the 80 points a business needs to qualify.
Our B Corp score →