“Business should be used as a force for good”
You’ve probably heard us shouting from the rooftops about our new B Corp™ certification. But what exactly is it? Why are they important, and why are we so excited about this new accreditation? How do B Corporations make an impact on the world, and how is a company given this accreditation? We’ve got a brief low down on the what, why and how below.
The What
Certified B Corporations® are businesses that work to meet the highest standards of verified environmental and social performance, public transparency, and legal accountability to balance both purpose and profit.
Unlike traditional businesses, B Corporations® are legally held to consider the impact of all business decisions on all stakeholders, including the supply chain, the environment, customers and workers. In short, B Corp™ (short for B Corporation, but you’ve probably figured that out) is a globally recognised community of the world’s most sustainable and recognisable brands.
The certification is accredited by B Lab, the non-profit organisation behind the entire label. In total, there are over 4,300 Certified B Corporations® from more than 150 industries and 75 countries that share the same goal: to redefine success in business.
The Why
Especially now more than ever, in a time of climate crisis, social disruption and economic uncertainty, the demand to support value based and purpose driven companies has risen. Beside this, our biggest mission as a company from our conception in 2013 has always been to bring a better cup of coffee to you, in a way that’s kinder to the planet and our communities.
The How
To become a B Corp™, a company is not just evaluated on its product or its service, instead it is rigorously assessed in five key categories: governance, workers, customers, community and the environment.