Now available across the USA & Canada on amazon.com

OUR ETHICS

Organic, Fairtrade & Everything In Between...

NO PESTICIDES, NO SOLVENTS, NO WORRIES...

Coffee can make you feel good even before you taste it. So everything we do considers the people and planet around us. That means fair trade and organic coffee, ethically sourced. Production and packaging that minimise our impact on the planet.

100% ORGANIC

All our coffees are certified Organic by the Soil Association

100% FAIRTRADE

Ethically sourced and farmed, we guarantee Fairtrade prices.

100% COMPATIBLE

Packaged for freshness in infinitely recyclable aluminium.

WHY ORGANIC?

We've worked closely with the Soil Association since day one, who work with over 3,500 farms and organic businesses all over the world - and is one of the most recognised and trusted organic symbols out there.

Unlike non-organic coffee production that makes wide use of manufactured chemicals and pesticides, organic coffee is produced with natural, certified fertilisers which not only use less energy but leaves much less of a footprint on the communities that use them.

Organic Coffee Ensures:

  • A better price for the farmers at market
  • No artificial pesticides, solvents or other chemicals
  • No intensive farming practices
  • A smaller environmental footprint

WHY FAIRTADE?

For us, Fairtrade is a way to guarantee that our producers a minimum price for their coffee, whilst also helping to invest back into the farms and crops themselves - helping create a sustainable, more secure future for many of the farmers we work with.

Now, before we start getting into the nitty-gritty, we want to make it clear that we're not saying that it's 'Fairtrade or nothing'. Many coffee companies & charities working directly with farmers and CoOps do absolutely fantastic work, but we're happy that our decision to go Fairtrade is the right one for us - here and now.

The Benefits of Fairtrade

  • Guarantees a minimum price per pound of arabica coffee sold.
  • Investing back into the farms and the people that work on them.
  • A globally recognisable symbol of both quality and equality

"We care as much about the environment as we do about our coffee; that's why we're committed to running an ethically sustainable business and are continually striving to reduce our carbon footprint.

Because of this we're constantly investing in our products and supply chain; It's a huge part of who we are and how we operate as a business, and with your help, we can make a real difference."

Tom Greensmith, CEO

OUR BEST SELLERS

We know we shouldn't have favourites, but come on...

Organic Half Caff

$42.00 ($0.75/pod)

The Discovery Box

$42.00 ($0.75/pod)

Organic Colombian

$48.00 ($0.80/pod)

WHAT PEOPLE ARE SAYING

"CRU Kafe has been my go-to coffee since they launched. I know I am getting fresh, organic coffee of the highest quality. I just tried the Espresso blend but my favourite is still Intense Roast; perfection!!"
- CECILIE
"Absolutely loving the discovery pack I ordered, staff are so helpful when I had an enquiry about the order, coffee is fantastic and I really love the company ethos and the fact the pods are recyclable as I've been looking for a Nespresso replacement for a long time, 10/10"
- CATHERINE
"My Italian girlfriend loved the coffee #nuffsaid"
- TOM O

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