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OUR MISSION

Always Organic, Fairtrade & Ethically sourced coffee.
100% ORGANIC

All our coffees are certified Organic by the Soil Association

100% FAIRTRADE

Ethically sourced and farmed, we guarantee Fairtrade prices.

100% COMPATIBLE

Packaged for freshness in infinitely recyclable aluminium.

ORGANIC IS OUR BUSINESS

CRU was born back in 2013 when our founder Bodil saw a friend filling her old Nespresso® capsules with her favourite speciality coffee. For her, it was a lightbulb moment, and after several months of frantic tinkering, our first ever product - the Flat White coffee capsule - was launched.

We wanted to taste good, feel good, and do good - which is why from the beginning we made the decision to only ever used organic, ethically sourced coffee.

8 years on, we're happy to say that we've stuck to this principle. We've built a beautiful brand and a great community - and are excited to see where the next 8 years takes us.

Tom Greensmith, CEO

TASTE GOOD, FEEL GOOD

Everything we do - from the beans we source, the farms we work with, to the products we create - are all designed to make you feel good about what’s going into your coffee. But how do we do it?

Taste

We source the best organic beans from all over the world to focus on creating a range of coffees that allow our community to experience a whole variety of aromas, tastes and sensations.

Standards

All our coffees are organic & fairtrade certified, and we are proud to work exclusively with farms who pay a fair wage and work hard to reinvest in their communities.

Sustainability

Everything we do is designed to have as small an impact on the environment as possible. You’ll see this in everything from the packaging we use to the coffee we source - as buying organic ensures the absence of all manufactured chemicals and pesticides.

 

"Coffee can make you feel good, even before you taste it. So everything we do considers the people and planet around us.That means fair trade and organic coffee, ethically sourced.Production and packaging that minimise our impact on the planet. It doesn’t matter where we are, we’re working on ways to feel good about coffee. That’s our thing..."

OUR BEST SELLERS

We know we shouldn't have favourites, but come on...

Organic Half Caff

$42.00 ($0.75/pod)

The Discovery Box

$42.00 ($0.75/pod)

Organic Colombian

$48.00 ($0.80/pod)

WHAT PEOPLE ARE SAYING

"CRU Kafe has been my go-to coffee since they launched. I know I am getting fresh, organic coffee of the highest quality. I just tried the Espresso blend but my favourite is still Intense Roast; perfection!!"
- CECILIE
"Absolutely loving the discovery pack I ordered, staff are so helpful when I had an enquiry about the order, coffee is fantastic and I really love the company ethos and the fact the pods are recyclable as I've been looking for a Nespresso replacement for a long time, 10/10"
- CATHERINE
"My Italian girlfriend loved the coffee #nuffsaid"
- TOM O

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