If you are a keen CRU follower, you will no doubt be aware that we have been intending to release our long awaited compostable pod this summer.
It was so encouraging to receive all of your feedback in response to testing the first batch of pods we sent out for you to try. The majority of it was extremely positive, however, we discovered that there were a few little wrinkles we still have to iron out. The main issue, was that the pod did not have a 100% performance rate in every Nespresso machine.
We are not prepared to release a pod that we’re not completely happy with, and so, we are going to continue to develop options until the CRU compostable pod ticks all of the boxes: taste, compatibility and finally, 100% compostability. Amongst other things, we’re working in conjunction with Imperial College London, testing the most innovative technology in this area.
Above all, I want to extend a massive thank you for your patience, support and excitement regarding our move to fully compostable packaging. Myself and the CRU team are wholly focused on developing truly eco-friendly packaging and a pod that performs perfectly every time. I have made it my personal goal to crack this one. If you have any queries or concerns please contact me personally, I’m happy to answer any questions, no matter how big or small. Finally, I want to thank you all for taking the time to give us feedback. I really appreciate it.